I am an experienced Growth Consultant

and I love working with innovators

“Typically new products fail due to poor product to market fit and failure to understand customer needs (not knowing the problem)”

Born in the UK and moved to Australia twenty years ago after spending time working in Saudi Arabia. I studied marketing at the University of Newcastle, earning a master’s degree and proceeded to work in the fast-moving worlds of technology and advertising. Passionate about nurturing emerging innovative talent, the eventual move to advising innovative entrepreneurs was a natural fit. I have helped hundreds of innovative organisations market and attract more clients for over 15 years.